Selling Business Journey

Selling a Business Isn’t Just a Deal. It’s a Journey.

For most business owners, selling their company is a once-in-a-lifetime event. It’s not just a transaction—it’s the culmination of years, sometimes decades, of work, risk, and personal investment. That’s why every decision you make on the way to exit matters.

We’ve seen all sides of the process—from last-minute scrambles to well-planned, high-value sales. Here’s what we’ve learned from decades of M&A experience to help you approach your sale like the journey it is, not just a single event.

1. Start Thinking Like a Buyer (Long Before They Show Up)

Many owners make the mistake of preparing their business for sale only when an offer lands. At that point, it’s often too late to make meaningful changes that could enhance the value of your business.

Buyers look for businesses that are stable, transferable, and scalable. That means:

  • Clean, well-organised financials
  • A team that can operate independently of the owner
  • Documented processes and predictable revenue streams

The earlier you start building a buyer-ready business, the more leverage you’ll have when real interest comes.

2. Understand That Value Isn’t Just Financial

Yes, revenue and profit matter—but they’re not the whole story.

Buyers also value:

  • Consistent cash flow
  • Low dependency on a single client or supplier
  • Strong brand reputation
  • Recurring or contracted income
  • A clear market position

If your business has operational risks or is heavily owner-reliant, you’re not just negotiating on value—you’re negotiating on risk. Reducing that risk is one of the smartest ways to increase your exit price.

3. Not Every Buyer Is Worth Your Time

Receiving an unexpected email expressing interest in buying your business can be flattering. But 80% of those approaches are generic, unfunded, or fishing for information.

Before engaging:

  • Check if they’ve done any research on your business
  • Verify who they are (website, LinkedIn, company registration)
  • Ask if they’re willing to sign an NDA.
  • Get clarity on their funding and acquisition track record.

The right buyer won’t shy away from questions—they’ll expect them.

4. Surround Yourself with the Right Advisors

You may only sell one business, but your buyer might have bought several. The playing field isn’t level unless you bring in people who understand the rules.

From tax structuring and financial prep to negotiation and due diligence, an experienced advisor can protect your interests and help you stay in control of the process. Think of them as your guide through unfamiliar territory.

5. Be Prepared for the Emotional Side, Too

Selling your business isn’t just a financial decision—it’s a personal one. You may feel excitement, relief, pride… or even loss.

That’s why clarity matters. When your exit is well-planned, your business is prepared, and you have the right support around you, the emotional burden is lighter and the transition smoother.

You Only Sell Once. Make It Count.

We work with business owners who want to exit well, not just quickly. We help you prepare, position, and negotiate the sale of your business like the high-stakes milestone it truly is.

📩 Thinking about selling in the next 12–36 months? Let’s talk.
Get clear, independent advice before you take the next step.
👉 www.tonuaboaba.co.uk

Tonu Aboaba
Estates and Letting Agent and Property Portfolio Acquisitions Specialist
SUBSCRIBE TO OUR NEWSLETTER
The latest news, articles, and resources delivered to your inbox weekly.
© 2025 Tonu Aboaba. All Rights Reeserved.
Need Help?